Taste of the Ukrainian Carpathians at the Salone del Gusto – Terra Madre 2014

International Forum on Origin, Diversity and Territories, Turin, Italy, October 21-23, 2014 (picture from official website Origin, Diversity and Territories)

Workshop on Origin, Diversity and Territories, Turin, Italy, October 21-23, 2014 (picture from official website Origin, Diversity and Territories)

The Taste of the Ukrainian Carpathians stand at the Salone del Gusto – Terra Madre 2014, Turin, Italy, October 23-27, 2014 (picture by Kateryna Malkova)

The Taste of the Ukrainian Carpathians degustation at the Salone del Gusto – Terra Madre 2014, Turin, Italy, October 23-27, 2014 (picture by Kateryna Malkova)

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For the first time ever, the Taste of the Ukrainian Carpathians Trademark was presented to a large international audience at the Salone del Gusto – Terra Madre from October 23-27 in Turin, Italy. Over 220,000 visitors visited the Salone, many of them tasting the regional, authentic and tasty products from the Ukrainian Carpathians.

As part of the Swiss-Ukrainian Organic Market Development Project, funded by the Swiss State Secretariat for Economic Affairs (SECO) and implemented by FiBL, four Ukrainian companies, all licensees of the trademark, promoted and sold their products, including tasty herbal teas, traditional jams, exclusive essential oils and fresh birch juice.

Overwhelming interest

Interest in the Carpathian-labelled products on display was overwhelming, not only because 2014 is the International Year of Family Farming. Visitors were very appreciative of the taste and authenticity of these regional products. “Our participation at the Salone del Gusto – Terra Madre 2014 enabled us to present our exclusive food products and our trademark and to promote the great culinary heritage of the Ukrainian Carpathians”, said Mykhailo Stovpiuk, President of the Trademark, and one of the four exhibitors. The exhibiting companies were Elitphito Ltd. from Ivano-Frankivsk (http://elitphito.com), Gals Ltd. from Chernivtsi (www.galsltd.com.ua), Tüzes Farm from Zakarpattia (www.pan-eko.com), and the Pure Flora Association from Ivano-Frankivsk (http://carpathian.if.ua).

Exchange of ideas and positive feedback

Prior to their participation at the Salone del Gusto – Terra Madre 2014, the delegation of 4 licensees and Members of the Board of the Taste of the Ukrainian Carpathians Trademark actively participated at the 3-day international forum entitled “Origin, Diversity and Territories”, which was held in Turin, Italy. The forum was led by Diversités & Développement and FiBL. The event was supported by a range of agricultural, developmental and environmental organisations who see the promotion of regional and diverse foods as an essential part of their mission. These included: the Food and Agriculture Organization of the United Nations FAO, United Nation Industrial Development Organisation UNIDO, Slow Food Switzerland, French Agricultural Research Centre for International Development CIRAD, Latin American Center for Rural Development RIMISP, Territorios con Identidad Cultural, Plataforma Diversidad Biocultural Territorios, and REDD association, Switzerland. Over 130 experts and practitioners from five continents exchanged and shared their knowledge and savoir faire of local and typical food products. These exchanges helped the Ukrainian participants see how they can strengthen the governance and management of the Taste of the Ukrainian Carpathians Trademark and gave the Board Members some new and inspiring ideas and tips. Elena Cooke, communications expert with the UNIDO, and a trainer at the Forum, thought that “the trademark of the Ukrainian Carpathians is very convincing, thanks to a clear and ‘very Ukrainian’ logo and unambiguous communication”.

Further information

Links

FiBL contacts

  • Tobias Eisenring, FiBL, sector expert of the Trademark “Taste of the Ukrainian Carpathians”, Switzerland, phone +41 79 775 92 17, tobias.eisenring(at)fibl.org
  • Sergii Gunko, FiBL, facilitator of the Trademark “Taste of the Ukrainian Carpathians”, Ukraine, phone + 38 044 278 17 97, sergii.gunko(at)fibl.org