Carpathian trademark

"Taste of the Ukrainian Carpathians"

The ’Taste of the Ukrainian Carpathians’ Trademark

The objective of this component of the project is to successfully establish a trademark with the name ‘Taste of the Ukrainian Carpathians’ to promote regional food products from the Ukrainian Carpathians. The aim is to develop a labelling system and carry out complementary promotion and support activities in order to benefit food producers and processors from the region and the wider economy.

An Association (Public Union) called ‘Carpathian Taste’ (http://drsu.gov.ua/show/11254) was registered with the Kolomyia District and City Registration Service (part of the Department of Justice of the Ivano-Frankivsk Region) on November 18th 2013. The Association owns the ‘Taste of the Ukrainian Carpathians’ trademark, which was registered as an Individual Mark of Goods and Services on April 10th 2014 by the State Intellectual Property Service of Ukraine (http://sips.gov.ua/en/index.html). The trademark certificate can be found here (http://www.tuca.com.ua/images/pdf/5.pdf).

This trademark will serve as an umbrella brand and can be used by producers and processors who are members of the Association. Products sold under this label will originate from the Ukrainian Carpathians (the oblasts of Chernivtsi, Ivano-Frankivsk, Lviv, and Zarkarpattia) and will conform to certain quality requirements that have been defined by technical standards.

This labelling system will provide consumers with assurance about the provenance and quality of all the products within the scheme and raise the region’s profile. It will also drive quality improvements in production, storage and packaging, and enhance the competitiveness of participating companies through improving their products’ value, reputation and market access. An additional benefit of this labelling system is that it will allow retailers to more easily identify and access quality products from the Ukrainian Carpathians, and to differentiate them visually at sales points, promoting both products and their own image.

The SECO project facilitated the foundation of the ‘Carpathian Taste’ Association (conducting meetings and organising working groups with stakeholders) and helped with the legal issues regarding the trademark’s registration. In addition to providing technical support (elaborating the technical standard of the trademark ‘Taste of the Ukrainian Carpathians’) and marketing expertise, it is also supporting the establishment of an internal control system and the management of the trademark (see PMCA Approach). SECO also supports promotional activities of the association.

For further information www.tuca.com.ua

Milestonesof the Taste of the Ukrainian Carpathians®

Date                   Milestone
August 2010First meeting between local stakeholders and the Swiss  Research Institute of Organic Agriculture FiBL where the  idea of a new trademark for regional food products from the Ukrainian Carpathians appeared (Spas village, Ivano-Frankivsk oblast) [= start of PMCA (Participatory Market Chain Approach) Phase 1].
November 11, 2011Presentation of the results of the stakeholder assessment  conducted by FiBL between June and  November (Lviv, hotel Dnister) [= final event of PMCA Phase 1]. (4.2 MB)
December 2012Presentation of the results of the consumer survey on regional products from the Ukrainian Carpathians conducted by FiBL [= PMCA Phase 2].
March 28, 2013Approval of the business plan of the trademark by Swiss State Secretariat of Economic Affairs SECO [= PMCA Phase 2].
June 29, 2013Organisation of a market fair at the «Lviv on the plate» festival with 20 producers (potential licensees of the trademark) from 4 oblasts [= PMCA Phase 2]. (5.4 MB)
July 4, 2013Selection of the trademark logo by 440 consumers (online voting out of 39 proposals) [= PMCA Phase 2]. (3.5 MB)
August 25, 2013Constitution of the Public Union (owning structure) and presentation of the logo to the public (Tlumach town, Ivano-Frankivsk oblast) [= final event of PMCA Phase 2]. (6.6 MB)
September 7-9, 2013

Study tour to Rzeszów (Poland) with 15 key stakeholders: participation at the Alpine-Carpathian Cooperation Forum with an individual stand, meeting with the polish association “Pro Carpathia” and visit of different producers of regional products)[= PMCA Phase 3].

December 2013Employment of first director of the Public Union [= PMCA Phase 3].
February 27-28, 2014Organisation of the 1st General Assembly (Voyevodyno, Zakarpattia Oblast) [= PMCA Phase 3]. (3.2 MB)
April 10, 2014Registration of the trademark Taste of the Ukrainian Carpathians as a Collective Mark of Goods and Services at the State Intellectual Property Service of Ukraine [= PMCA Phase 3]. (5.3 MB)
May 30, 2014Approval of 19 licensees by the board of the Public Union (from totally 28 inspected producers) [= PMCA Phase 3].
August 20, 2014Registration of the Carpathian Taste Public Union as an official recipient of the SECO-project and the signature of the agreement with FiBL on Target-oriented non-refundable technical and financial assistance (grant) [= final activity of PMCA Phase 3]. (2.6 MB)
October 21-23, 2014Presentation of the trademark at the international forum “Origin, Diversity and Territories” (Turin, Italy) [= Consolidation]. (6.7 MB)
October 23-27, 2014Participation at the Salone del Gusto – Terra Madre with an individual stand (Turin, Italy) [= Consolidation] (4.8 MB)
February 1, 2015Employment of a part-time accountant within the Public Union.
February 7-8, 2015Organisation of the 2nd General Assembly (Mykulychyn village, Ivano-Frankivsk oblast). (3.0 MB)
May 5, 2015

Organization of the project Sounding Board: presentation of results since 2011 to local stakeholders and discussion on the way ahead (Lviv).

June 11-12, 2015Organization of the project Steering Committee: SECO representatives analyse the work on the ground in consolidating the status of the trademark.
September 28- October 9, 2015Successful external evaluation in which the trademark received  high and positive grades from the evaluation team.
October 14-17, 2015The Taste of the Ukrainian Carpathians® makes a presentation at the 5th International Conference on Organic Agriculture Sciences entitled  ‘Bringing Innovations to Organic Farming’ (Hotel Holiday Inn, Bratislava, Slovakia).
October 16, 2015The Taste of the Ukrainian Carpathians® makes a presentation at the International Conference on Rural Tourism in Mountain Areas – Innovation & Civic Participation (Hotel Bachledówka, Czerwienne-Bachledówka, Poland ).
October 23-25, 2015Individual members of the Taste of the Ukrainian Carpathians®  participate at the Cheese & Wine Festival (Palace of Pototskyh, Lviv).
November 28-29, 2015Third General Assembly: Election of the board, the appointment of a new President and a ceremonial handing over of licenses (Hotel Legend of Shaian, Shaian village, Khust district, Zakarpattia oblast).
December 1, 2015First brainstorming meeting with strategic partners I which the next steps and mutual promotional activities were discussed (Hotel Lviv, Lviv).
December 2, 2015Symbolic placing of the logo of the Kumpel Group (a strategic partner) on the site of the Taste of the Ukrainian Carpathians® (www.tuca.com.ua). Start of close collaboration between the two.
December 31, 2015Number of the licensees reached 14.
January 1, 2016Employment of a Marketing Director for the Carpathian Taste Public Union.
February 1, 2016Opening of the Taste of the Ukrainian Carpathians® office
(179, Shevchenko Str., Stryi city, Lviv oblast).
March 1, 2016The 2016 Strategy and Activity Plan for the Carpathian Taste Public Union is approved by the Swiss State Secretariat of Economic Affairs (SECO).
April 23 - May 16, 2016Taste of the Ukrainian Carpathians® participates at the Lviv Easter Fair.

June 8-11, 2016

Licensees present their products at the Ukrainian largest Agroindustrial exhibition “AGRO-2016” in Kyiv,  (2.7 MB)www.agro-expo.com
August 21, 2016   Licensees and the Public Union are present at the 5th Tasty Spas Festival in Spas village (Ivano-Frankivsk oblast), showcasing the latest product innovations and organising degustation events.
September 4-19, 2016   Three Master students of a French University conduct a consumer survey on the trademark Taste of the Ukrainian Carpathians® with remarkable results; (2.4 MB)report “Development of the Carpathian brand – recommendations to optimize the marketing strategy of the Carpathian Taste Public Union”. (1.6 MB)
September 21-22, 2016Together with FiBL, a licensee presents the achievements and experience of Taste of the Ukrainian Carpathians® at the International Forum Orіgin, Diversity and Territories 2016 "Local innovations for sustainable food systems" in Turin, Italy, (106.5 KB)www.origin-for-sustainability.org
October 1-2, 2016The Public Union and its licensees present their products at the Organic and Natural Products fair in Lviv, organised by the strategic partner Ecoterra,www.ecoterra.lviv.ua
December 2-3, 2016Holding of the 4th General Assembly of the Public Union “Carpathian Taste” in the city of Stryi (Lviv oblast)
December 23, 2016 – January 25, 2017The Public Union “Carpathian Taste” takes part in the trade fair “Good Traditions of Galichyna” in Lviv city, where the products of TM "Taste of the Ukrainian Carpathians" were presented
January 26-27, 2017The Public Union “Carpathian Taste” takes part at the exhibition of organic products and services within the first International Congress “Organic Ukraine 2017” in Kyiv city, where the products of TM "Taste of the Ukrainian Carpathians" were presented, http://organicukraine.org.ua/congress/exhibition/
February 15-18, 2017Two members of the The Public Union “Carpathian Taste” - ElitPhyto and Liluck participate at the Ukrainian National Pavilion within the leading trade fair for organic products “BioFach” in Nürnberg, Germany
March 04, 2017At the Board meeting changes and amendments were made to the budget for 2017, namely the allocation of funds for the creation of specialized store/showroom "Taste of the Ukrainian Carpathians"
March 28, 2017Employment of a new member of the Public Union for the Marketing Manager position
April 1, 2017The Public Union “Carpathian Taste” starts working on showroom / store concept in Lviv city
April 27-29, 2017Licensees present the Public Union “Carpathian taste” at the International Agroindustrial Exhibition “AgroPort West 2017” in Lviv city
April 28, 2017Holding of the 5th General Assembly (extraordinary) of the Public Union “Carpathian Taste” in Stryi, Lviv region: Election of the Chairman of the Public Union Board, solemn awarding of licenses
June 23, 2017Board meeting in the Skole district, Lviv region. Presentation of the renewed website of the Public Union (www.tuca.com.ua). Approval of the Public Union internal policy
July 2, 2017Carrying out an organoleptic test (tasting products presented by potential members). Holding of the Board meeting together with representatives from the SECO and FiBL; excursion to the place of members production of the Public Union “Carpathian Taste”, Zarkarpattia region
August 1, 2017Employment of a new Executive Director of the Public Union
September 10, 2017The products of the TM “Taste of the Ukrainian Carpathians” are presented at the Lviv Bread Festival in the Museum of Folk Architecture and Rural Life in Lviv named after Klymentii Sheptytskyi
September 21-24, 2017Some members of the Public Union participate at the Cheese & Wine Festival in Lviv city
October 15, 2017Products of the TM “Taste of the Ukrainian Carpathians” are presented at the Pumpkin Festival in the Museum of Folk Architecture and Rural Life in Lviv named after Klymentii Sheptytskyi. Conducting of the Board meeting
October 14-15, 2017The Public Union Union and its licensees present their products at the Organic and Natural Products fair in Lviv city, organised by the strategic partner Ecoterra, www.ecoterra.lviv.ua 
November 1-3, 2017Individual members of the TM “Taste of the Ukrainian Carpathians” participate at the HoReCa Show Lviv in Lviv city
November 12, 2017Opening of the Public Union “Carpathian Taste” office (14, Boberskogo St., Lviv city, 79011)
December 21, 20Number of the licensees reached 22
December 22, 2017Holding of the 6th General Assembly (Extraordinary) of the Public Union “Carpathian Taste” in Lviv city. Approval of the Public Union development strategy for 2018-2020
January 7-9, 2018TM “Taste of the Ukrainian Carpathians” participates at the Christmas Holiday in the Museum of Folk Architecture and Rural Life in Lviv named after Klymentii Sheptytskyi. First live testing of the Lviv showroom concept, where presented all the licensees of TM “Taste of the Ukrainian Carpathians”

February 14-17, 2018

Two members of The Public Union “Carpathian Taste” participate at the Ukrainian National Pavilion within the leading trade fair for organic products “BioFach 2018” in Nürnberg, Germany

April 25, 2018

Opening of the first shop “Academy of Natural Products” by one of the Public Union member in Ivano-Frankivsk, www.elitphito.com 

June 2, 2018

Opening of the first showroom/ store of the Public Union at the Klymentii Sheptytskyi (open-air) Museum of Folk Architecture and Rural Life in Lviv, www.lvivskansen.org 

June 23, 2018

Organisation of the 50th board meeting since the constitution of the Public Union on August 25, 2013

August 28, 2018

Visit of a delegation of the Ukrainian diaspora from Canada to the degustation room at the Klymentii Sheptytskyi (open-air) Museum of Folk Architecture and Rural Life in Lviv

August 31, 2018

Number of licensees of the Public Union reached 27

September 2, 2018

Participation of Public Union  members with a stall at the Hutsulbrynza Festival, city Rahiv in Zakarpattya region 

September 9, 2018

Participation of 5 members of the Public Union with a stall at the Bread Festival in Lviv, www.lvivskansen.org 

September 22-23, 2018

Individual members of the TM “Taste of the Ukrainian Carpathians” participate at the Ukraine Cheese Awards Day 2018 in Kyiv

September 25, 2018

Signing of the first franchise agreement with a private entrepreneur, managing a showroom/ store at the Klymentii Sheptytskyi (open-air) Museum of Folk Architecture and Rural Life in Lviv, www.facebook.com/profile.php?id=100026164759606 

September 28, 2018

Individual members of the TM “Taste of the Ukrainian Carpathians” participate at the International Investment Forum in the city of Ivano-Frankivsk

October 4-8, 2018

Participation of Lviv based Public Union members at the Exhibition-fair Lviv manufacturer

October 7, 2018

Participation of Public Union  members with a stall at the Pumpkin Festival in Lviv, www.lvivskansen.org 

October 13-14, 2018

The Public Union is the co-organiser of the EkoTerra Festival in Lviv www.ecoterra.lviv.ua where 9 members of the Public Union participate with a stall

November 23-24, 2018

Organisation of the 8th General Assembly of the Public Union and celebration of the 5th anniversary since its constitution on August 25, 2013!

December 31, 2018

End of technical and financial support by the SECO funded Organic Market Development in Ukraine Project

Contact

Tobias Eisenring (Switzerland)
Sector Expert Carpathian Trademark
tobias.eisenring(at)fibl.org
+41 062 865 04 20