Conducive business environement

Creating a conducive business environment

The objective of this component of the project is to create a business and policy environment that is conducive for organic trade.  It is doing so through a bottom-up approach focused on regions (oblasts) with a vested interest in organic farming. Nine oblasts were shortlisted as potential pilot areas. We held capacity building workshops in each one on developing the organic sector and bilateral strategic working meetings with regional policy makers, where organic Ukrainian law and the potential for state support for the growth of the organic sector were discussed. The meetings also promoted extensive networking among organic stakeholders in these regions. On the basis of these workshops, 4 pilot oblasts (Lviv, Odesa, Zhytomyr, and Poltava) were selected for further work.

We anticipate that this bottom-up approach will generate policy dialogues at the national level and facilitate the development of the organic sector within these oblasts. This work is being supplemented by organising national events to increase awareness about the benefits of organic agriculture and food and by providing support to the National Organic Stakeholder Working Group. The aim is to create a national platform for discussions on the sector’s development, which will continue after the project is finished.

Ukraine’s organic law was approved on September 3rd, 2013 and signed by the President of Ukraine on October 3rd, 2013. It came into force on January 9th, 2014. Further project support and technical expertise are being provided to state authorities, including the Ukrainian Ministry of Agricultural Policy and Food, the Ukrainian State Inspectorate of Agriculture, the Economic Reforms Coordination Center (mandated by the President of Ukraine), the Ukrainian Parliament’s Committee of Agricultural Policy and Land Connections and other state-related institutions.  Our work here includes providing technical expertise about organic legislation, supporting the elaboration of bylaws on organic production and processing and encouraging the state to support the development of organic agriculture development on the national and regional levels.

This component also has a second line of intervention. This involves increasing awareness about the benefits of organic farming through disseminating information and knowledge among organic stakeholders and the public at large, in order to stimulate demand and improve cohesion within the sector. One of the main factors hindering the development of organic agriculture in Ukraine is a lack of public awareness. This bottleneck is being addressed through intensive and close contact with the media and ‘information multipliers’. In addition to this, the project is helping organic producers find potential business customers through matchmaking with retailers, HoReCa (Hotels, Restaurants and Catering) operations and by promoting business loyalty. There is a special focus on strengthening the reputation of the Ukrainian organic sector among international traders and helping the country’s organic producers to access international markets though participation at the Biofach (Nurnberg) − the world’s largest organic trade fair − and matchmaking activities with international buyers. 

Contact

Natalie Prokopchuk (Ukraine)
Sector Expert Conducive Business Environment
natalie.prokopchuk(at)fibl.org
+38 044 278 17 97

Beate Huber (Switzerland)
Policy Advisor
beate.huber(at)fibl.org
+41 062 865 04 25