Project components

The Organic Market Development in Ukraine project is developing two different organic value chains: arable crops and dairy, both of which have a strong market potential. The certified organic arable crop value chain (component 1) targets the export market, while the certified organic dairy value chain (component 2) is aimed at the domestic market. The development of these value chains will be accompanied by measures to increase the availability and quality of consulting and other services for the organic sector (component 4) and shape a conducive business environment (component 5) for the organic sector through policy dialogue at the provincial (oblast) and national levels. In addition, the project seeks to promote the economic development of the Ukrainian Carpathians, an area with strong tourist potential, by establishing a Trademark for regional food products (component 3).

The methodologies used are the Leader Approach and Participatory Market Chain Approach (PMCA). The Leader Approach involves working directly with powerful actors within the value chain, ‘leaders’ who have the economic means to drive the innovation process (using their own investments) and to play a pioneering role in developing new markets. The leaders also act as knowledge hubs and models for the other stakeholders within the value chain. The PMCA, applied to the third component of the project (the Carpathian trademark), builds trust and facilitates cooperation along the value chain, thus helping to develop and exploit new market opportunities.